Think Outside the Box

Before You Think Outside the Box, Think Inside of It

"We've gotten so accustomed to thinking that ideas need to come about in new and exciting ways that we often neglect the utility of established paradigms. When crafting your ideas, first think inside the box before you look outside" - Adam Dachis

Most who think seriously about creativity agree that it entails not only novelty (that outside the box stuff) but also utility, and in order to be useful, it has to go above-and-beyond what is already known (that inside the box stuff).

"If you never venture outside the box, you will probably not be creative. But if you never get inside the box, you will certainly be stupid" - Christopher Peterson

First, Think Inside the Box [Psychology Today]

p/s: I love the article and copy paste it here to make a note for myself, this is not my writing